Pablo Fernandez – director and 3D artist from Sweden.

You might say that I was born into imagination and innovation.  As head creative and photographer, my father owned a successful Swedish advertising agency.  To this day, my style is still influenced by my childhood fascination and flair for visuals, color and design – initiated from spending thousands of hours in the dark room, watching photos magically appear out of nowhere.

My professional career began at the age of fifteen as a full time Graphic Designer for AM Advertising Agency. Three years later I owned my own production company, ZYX Graphics, transitioning naturally to Motion Graphics and 3D. A few years were spent under contract to Warner Chapell as a Music Producer and Sound Design Engineer.

A chance to work in South America and Spain resulted in my second company specializing in 3D Engineering.  After two years abroad, I returned to Sweden to focus on 3D Post-Production for movies, commercials and the web.  This also afforded me an in-depth education in Cinematography and credits as a DP.

Three years ago I started directing and got the opportunity to work for a couple of the biggest advertizing agencies in Sweden.